Introducing miDVD

Today we launched miDVD and miDVD Pro on shedworx.com.

miDVD is a DVD creator for 2012 and beyond. iDVD is gone and the Mac App Store is overrun by PC DVD burners ported to the Mac. Its time to fight back :)

We've done two versions - basic and Pro.

miDVD

miDVD is a simple, lightweight DVD creator with no settings or controls. Its as simple as a DVD creator can be. miDVD is FREE for the launch, but will go to $4.99 after that.

miDVD Pro

miDVD Pro has everything you need to burn DVD movies and nothing you don't. Themes, multiple movies, background music and miDVD projects make up miDVD Pro for $19.99.

Why do a DVD creator in 2012?

Good question! We thought long and hard before going down this path. DVDs are a thing of the past, right?

Well, wrong. Have a look at the top apps in Video category on the Mac App Store and you see the real story. We all need to burn DVDs now and then.

We looked at all the apps in the Mac App Store and to be blunt, they were pretty average. That's because they were all PC apps ported to the Mac.

Based on the success of Smart Converter, we know that people need simple things. Apple has known this for 30 years. So we set about to build a DVD creator for 2012 and beyond.

The result is miDVD and miDVD Pro. We're really happy with the way they've both turned out. Simple, clean and a pleasure to use. Try them for yourself!

What's with the icon?

We decided that there was no way we were going with a "DVD with flames on it" icon! So what else works?

We asked ourselves what DVDs we have burnt over the past few years. The answer was always the same - home movies. What kind of home movies then? Pretty much always holidays.

So we sent our icon on holidays. We've got the blue beach umbrella for miDVD and the red umbrella for miDVD Pro. They are both great creations from the IconFactory.

What's next?

Today we submitted miDVD and miDVD Pro to the Mac App Store, so in a couple of weeks we will be live on the App Store and extending our plans for world domination in the video app market :)

After that - we'll see what happens. We think the next big thing for miDVD Pro will be slideshows.